We're please to announce 2 new brands to the site, Under Armour and Red Bull Racing Eyewear. These sunglasses brands are coming soon! We're also going to be adding a range of eyewear designed to suit every budget.

The rescue team in Chile is relying on Oakley eyewear to protect the miners’ eyes when they are brought back to the surface.

Based on their requirements and full product specifications, Oakley donated 35 pairs of Oakley Radar® with Black Iridium® lenses in Path™ and Range® lens shapes for the miners who will need the protection of Oakley sunglasses as their eyes return to normal. Minister of Mining Laurence Golborne (who is leading the rescue) has asked to wear one of the extra pairs to show solidarity.

NB. Oakley Radar’s will be back in stock soon but to see other sunglasses from the Oakley range check out www.lovemyframes.com

COMING SOON TO WWW.LOVEMYFRAMES.COM

It turns out that on a bright, sunny day you are as likely to face danger behind the wheel, just as much, if not more as maneuvering through rain, sleet or snow. Experts believe that sun glare, sun blindness, veiling glare or sun dazzle is to blame for numerous car accidents. Making sure you have a pair of sunglasses for the road is one way you can reduce the danger which could save your life or someone else’s.

At lovemyframes.com we’re launching a campaign to protect each and every driver from the Winter Sun by offering FREE DELIVERY on all orders throughout October so there's no excuses to not wear sunglasses when the sun is out!

Don't delay, check out our great range of brands now including Prada, Tom Ford, Oakley, Ray-Ban and Maui Jim, to name but a few.

*offer valid until 31st October 2010

Oakley has just announced that it has developed what it describes as the first 3D eyewear with "optically correct" lenses, and that it will be rolling out its first 3D glasses sometime soon. Using Oakley's HDO-3D technology, they promise "unparalleled visual clarity," along with a wider peripheral viewing angle and a truer alignment of 3D images. We're unsure on Oakley's pricing at the moment but they should be available next year with a worldwide launch. Watch this space! 

Our fresh new website has finally arrived! We do hope you love our glamorous new style and even wider range of designer sunglasses and frames. You can create your own log-in where you can store your prescription details and where your wish list will be saved. Our search facility has also improved and if you are after a certain colour or only want to spend up to a certain amount of money, your results will appear in the touch of a button!

We also welcome new designer brands to the site, including Tom Ford and DSquared plus the old favourties such as Ray-Ban and Oakley and many more!

There's something for everyone at a price that won't be beaten!

And to celebrate all this we’re giving you 10% discount off your orders until 30th September 2010*.
Just enter the discount code email10 at the checkout

 *Offer valid up to and including 30th September 2010. One use per customer. Not to be used in conjunction with any other offer.